Founding marketer at series A, early-stage startup. Hired to figure out what needs to get done, make a plan, and roll up my sleeves and actually do it. A lot of this role was rolling my sleeves to find product-market fit and build a repeatable and predictable go-to-market motion.
- As the founding marketing leader, I partnered closely with the founders to craft our strategic narrative, pricing & packaging, positioning & messaging, and ICP & personas
- Developed and executed go-to-market strategy and operational plans that exceeded yearly and quarterly revenue goals
- Built an efficient revenue engine that drove over $6M in sales pipeline and achieved CAC goals
- Crafted a content & SEO strategy that accounted for 25% of website traffic and leads
GTM strategy Product positioning & messaging Pricing & packaging Predictable pipeline generation Sales enablement Marketing & sales ops
2021 - 2022