Osmos
Overview
Founding marketer at series A, early-stage startup. Hired to figure out what needs to get done, make a plan, and roll up my sleeves and actually do it. A lot of this role was rolling my sleeves to find product-market fit and build a repeatable and predictable go-to-market motion.
Highlights:
- As the founding marketing leader, I partnered closely with the founders to craft our strategic narrative, pricing & packaging, positioning & messaging, and ICP & personas
- Developed and executed go-to-market strategy and operational plans that exceeded yearly and quarterly revenue goals
- Built an efficient revenue engine that drove over $6M in sales pipeline and achieved CAC goals
- Crafted a content & SEO strategy that accounted for 25% of website traffic and leads
My contribution
GTM strategy Product positioning & messaging Pricing & packaging Predictable pipeline generation Sales enablement Marketing & sales ops
The team
Year
2021 - 2023
Process
Results
![](https://assets-global.website-files.com/63b1fb9eedd8f55a020e1760/63c8886c4c894c1a615fc12b_Google%20Image%20Search.png)
![](https://assets-global.website-files.com/63b1fb9eedd8f55a020e1760/63c8886cfa26fd4f13cefb58_No-code%20ETL%20Google%20Images.png)
![](https://assets-global.website-files.com/63b1fb9eedd8f55a020e1760/63c8886c48c76d2031a8134d_first%20mile%20data%20ingestion%20search.png)