A challenger for challenger brands

What makes me different:  I'm a 3x VP of Marketing, usually brought in at inflection points. New products, new markets, stalled growth, or no growth system at all. I came up through performance marketing and grew into go-to-market strategy. Most companies end up hiring two people for that combination. I've spent 15 years being both.

‍How I work: There's always a gap between what a company actually is and how it's talking about itself. I find that gap, close it, and build the execution engine to prove it in market. I took a speech AI startup from commodity API to category creator. I grew an $18M ad platform to $50M in 18 months. I built the first marketing function at an AI company and had pipeline generating within six months. Every time the challenge was the same: how to win when you're not the biggest player in the market.

What I'm not: a brand creative, an event factory, or a VP who disappears into strategy and resurfaces at the quarterly review. I came up in performance. I still think that way. The strategy always has to work in market or it's just an expensive deck.

Outside of work: I race cyclocross bikes, build things in the garage, and try to be a patient father to two kids who have absolutely no interest in my opinions about positioning.