AdStage

Series A startup. In this role, I was responsible for leading the marketing team to acquire new customers and retain current customers.

• Led and hired a small team of three. Reported directly to the CEO
• Use data and research to evaluate the impact of content and the team's operations, and push for continuous improvement that shows real business results
• Partner with ops, sales, and design team members to develop compelling content that will drive KPI’s
• Steward over full funnel marketing strategy - including PPC, SEM, paid social, SEO, landing page optimization (CRO), content strategy, thought leadership, guest blogging, conferences, webinars, and network partnerships
• Own the Demand Generation growth strategy and roadmap, and implement rigorous tracking, measurement and A/B testing plans
• Develop digital media strategy and own execution of innovative integrated campaigns designed to drive new customer acquisition, continuously improve media spend ROI and assist in building brand awareness
• Drive qualified sales opportunities through integrated campaigns increased brand awareness, website visitors, content marketing, lead capture, nurture streams, and new trial sign up acquisition
• Executes integrated campaigns including email marketing, webinar and lead nurture tactics
• Builds programs and reports in marketing automation platforms like Pardot and Salesforce and analyzes results