Series A startup. In this role, I was responsible for leading the marketing team to acquire new customers and retain current customers.

  • Led and hired a small team of three. Reported directly to the CEO
  • Use data and research to evaluate the impact of content and the team's operations, and push for continuous improvement that shows real business results
  • Partner with ops, sales, and design team members to develop compelling content that will drive KPI’s
  • Steward over full funnel marketing strategy - including PPC, SEM, paid social, SEO, landing page optimization (CRO), content strategy, thought leadership, guest blogging, conferences, webinars, and network partnerships
  • Own the Demand Generation growth strategy and roadmap, and implement rigorous tracking, measurement and A/B testing plans
  • Develop digital media strategy and own execution of innovative integrated campaigns designed to drive new customer acquisition, continuously improve media spend ROI and assist in building brand awareness
  • Drive qualified sales opportunities through integrated campaigns increased brand awareness, website visitors, content marketing, lead capture, nurture streams, and new trial sign up acquisition
  • Executes integrated campaigns including email marketing, webinar and lead nurture tactics
  • Builds programs and reports in marketing automation platforms like Pardot and Salesforce and analyzes results

My contribution

Senior leadership team Pipeline generation GTM strategy for new user acquisition Quarterly benchmark reports that drove 2-3k leads

The team





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