Quora
Overview
Recruited as the Head of Product Marketing for Quora Ads to establish the function and lead GTM strategy.
Highlights:
- Repositioning Quora Ads, defined our ICP, and updated messaging that contributed to tripling revenue YoY
- Refined our ICP and target account list for a tops-down sales strategy leading to a win rate and increased sales velocity
- Developed the launch strategy and tiering for new products and features
- Evangelized Quora, representing the company at industry events, webinars, and external meetings
- Executed consumer marketing campaigns strategy; create campaign themes, key messages, and story-arcs that told a cohesive product story
- Partnered with in-country leads on their marketing plans, inspiring and empowering them to bring brand & product narratives to life in a globally consistent yet locally relevant way
My contribution
Positioning, messaging, and market research Developed and executed GTM strategy Created launch process External evangelist
The team
Year
2018-2020