Hanapin Marketing

Overview

Hired to develop and lead paid media strategy and implementation for several strategic enterprise accounts.

  • Oversee the strategy of startups to international companies and include e-commerce and lead generation with monthly budgets from $20k to over $2 million.
  • Oversee our 11 week media training for all new hires and lead ongoing monthly education sessions for the team.
  • Identify and develop the most effective media channels including social media platforms for an integrated omni-channel strategy.
  • Manage strategic enterprise client relationships and communication.
  • Write for PPC Hero blog, conduct webinars, international speaking engagements.
  • Proficient in Microsoft Excel. Used for trend analysis, reporting and data analysis.
  • Stay up-to-date with latest digital marketing trends and potential new channels and strategies including updates in social media marketing, attribution modeling and programmatic ads.

My contribution

Led the paid social growth Internal education and training of all new hires Manage strategic enterprise accounts

The team

Year

2015-2017

Process

Results

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