Ting

As VP of Marketing at Ting, I lead integrated marketing strategy in one of the most competitive sectors in tech - telecommunications - where Ting operates not as the default choice, but as a challenger brand offering clarity, fairness, and better experiences in a market dominated by giants.

At Ting, our brand is defined by simplicity and transparency: straightforward plans, no hidden fees, and customer service that feels human. That positioning sets us apart from large incumbents and gives us a compelling narrative in markets where trust and differentiation matter.

In this role, I oversee the full marketing mix - from digital acquisition and performance channels to offline media including radio, out-of-home, and print - ensuring our brand story and value prop are cohesive and resonant across every touchpoint. I align teams and systems so marketing isn’t just active but impactful, and every channel reinforces our position as a better alternative in telecom.

My leadership spans:

• Integrated Brand & Demand Strategy — unifying how we show up in paid, earned, owned, and traditional media
• Online & Offline Media Leadership — from SEM and performance channels to radio, OOH, and print
• Narrative & Positioning — crafting clear messages that distinguish Ting from incumbents
• System & Process Design — building scalable frameworks that connect strategy to execution and move the business forward

I partner closely with cross-functional leaders to sequence work for leverage by identifying real barriers to growth, setting priorities, and building marketing infrastructure that delivers clarity, alignment, and momentum in every market we serve.