Ting Internet & Mobile

Ting is a challenger internet provider competing in one of the most entrenched and competitive sectors in tech. Ting differentiates through simplicity and transparency - one straightforward plan, fair pricing, and human customer support- offering a clear alternative to incumbent telecom providers known for complexity and hidden fees.

In this role, I oversee the full marketing mix, from digital acquisition to brand-building channels including radio, out-of-home, and print, ensuring our brand story and value proposition are cohesive and resonant across every customer touchpoint. I align teams and systems so marketing isn’t just active, but impactful, reinforcing Ting’s position as a premium alternative in telecom.

I also use AI as an operating lever to increase team productivity, accelerate execution, and improve our marketing operating cadence without adding complexity or headcount.

My leadership spans:

• Integrated Brand & Demand Strategy — unifying how Ting shows up across paid, earned, owned, and traditional media so brand and performance reinforce each other, not compete.
• Online & Offline Media Leadership — overseeing the full media mix, from SEM and paid social to radio, out-of-home, and print, with a focus on consistency, efficiency, and measurable impact.
• Narrative & Positioning — defining clear, distinct positioning and messaging that differentiates Ting from entrenched incumbents and gives teams a repeatable story to execute against.
• Systems & Process Design — building scalable marketing frameworks that connect strategy to execution, improve focus, and help the organization move faster with confidence.
• AI-Enabled Marketing Operations — embedding AI into marketing workflows to increase productivity, speed execution, and raise overall team output.

I partner closely with cross-functional leaders to identify real barriers to growth, make tradeoffs explicit, and sequence work for leverage—building marketing infrastructure that delivers clarity, alignment, and momentum across every market we serve.