Marketing leader for challengers and builders

I’m a VP of Marketing with experience leading teams across agencies, startups, and hyperscale tech companies. I work best in fast-moving environments where clarity matters, decisions have real consequences, and strategy only counts if it turns into results.

At my core, I’m a storyteller. I focus on finding the crux of a company’s value — the one idea that actually matters — and translating it into clear, resonant positioning that customers understand and teams can align around.

I’m also a builder. I enjoy going from zero to one: defining go-to-market strategy, building high-performing teams, shaping annual plans, and creating the systems that help good ideas scale. I get energy from turning strategy into momentum, not just decks.

As a strategist, I balance big-picture thinking with attention to detail. I partner closely with executive teams to set direction, make tradeoffs explicit, and ensure marketing priorities connect to both near-term execution and long-term growth.

Alongside my day-to-day work, I mentor marketers and founders, helping teams sharpen positioning, improve go-to-market execution, and make better decisions with more confidence.